Then you’re told to start blogging three times a week, use search engine optimization, which will drive traffic to your website, then eventually sell books. So instead of writing books, you’re writing blogs. You wait for book sales, but…
Then you’re told to get a Facebook Page and Facebook Profile, which is the new way to sell books. So you spend time putting up your Facebook Page, making sure your profile looks amazing, then release to the world. You’re ready for the book sales to come flying in, but…
Then you’re told to promote your books by posting something everyday on Facebook, while adding Twitter and other social media sites. So you start writing posts and signing up for more social media sites, then write more posts instead of writing books. You’re anticipating sales, but…
In reality your website and social media are places to connect with readers, so what are you doing wrong? I’ll tell you…
The problem is that at some point authors are sold on the fact that websites and social media aremarketing campaigns. However, your website, Facebook, and Twitter are landing sites for potential readers.
Think about that for a second. Your website and social media are places for readers to connect with you during a successful marketing campaign.
Let’s put that all together now, so you fully understand. “Websites and social media are landing sites for potential readers during a successful marketing campaign.”
So…what’s the good news?
The good news is that you haven’t wasted any time. You do need a website for readers to know more about you, and yes, social media adds to that experience. However, most marketing plans are geared toward attracting readers, rather than targeting readers.
You won’t be able to draw in readers with a fancy blog, posts, or SEO. Those things are for you to connect with existing fans and potential readers.
What most authors are doing wrong is waiting for the readers to notice the website, Facebook posts, and Tweets, hoping that after they notice those things, book sales will follow.
Target readers, instead of waiting for readers.
Let’s say you attend a massive book conference with 500,000 in attendance. People from different cities around the United States have traveled to this conference and setup tents, waiting for authors to stop by.
Adding to those 500,000 people are 10,000 authors. Your first thought is, “How can I compete against 10,000 authors?”
You look around, armed with bookmarks, flyers, and sample books. There are 50 tents with 1,000 avid readers in each tent, looking to find a new author to read.
The other 9,999 authors are trying to make stops at all 50 tents and hand out information. Their goal is to reach every tent before the end of the day. Once everyone has their bookmark, the author anticipates that the readers will look up their website, or become a fan on Facebook. Then, book sales will follow.
You take a deep breath, ready to dive in and compete with these authors, hoping that your bookmarks, flyers, and sample books will do the trick.
Suddenly, there is a tap on your shoulder. A man hands you a list of 5 tents.
“What’s this?” you ask.
The man smiles. “Focus all of your efforts today on those 5 tents. Spend time there, meet the people, and talk to everyone in those tents. Don’t bother going anywhere else.”
You look over the list, glance at the 5 tents, then say, “But what’s so special about those tents?”
“Those tents are filled with your most ideal readers. They are from areas that love your style of writing. Plus, they are well-educated fans with have high-income levels. The other 45 tents only have a few of your ideal readers. It’s not worth your time.”
At this point you have nothing to lose. So you spend your time at the 5 tents on your list. The other authors are moving from tent-to-tent, but you are patient, talking to the people, handing them information. It doesn’t take much to convince them that you are their perfect author, because these people already love your style of writing.
Why will you be the most successful author at the book conference?
~ You efforts were focused in targeted areas with the best chance to succeed.
~ You didn’t just hand someone a bookmark and tell them to visit your website and Facebook Page, then move on to the next tent. Instead, you built a relationship with that reader.
~ You swung the odds in your favor by going to tents that are filled with ideal readers, well-educated people that earn lots of money.
The only question is, where do you get that coveted list of 5 tents? Well, the answer is after my name…
The video that will change the way authors market books!
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