THE SECRET(S) TO GETTING A BEST SELLING BOOK
An author once said: “A best selling book is not necessarily the best written book…but it certainly is the best publicized”. Now that is not to say that good writing does not play a part. But in the hunt for the secret to producing more book sales I have listened to many successful authors. Amazon currently has a variety of places for authors to publicize themselves, including recommending that they give away 25,000 copies of their book (certainly hard on sales during that period). The author of “Chicken Soup for the Soul” said he found 10 new ways each day to reach a different audience. He said it took him 18 months to get it on the best seller list. And I was just referred to Joe Konrath’s blog for insights.
Joe Konrath started a trend by pricing his eBooks at 99 cents and then selling a million copies. That converts to $333,000 approximately per million copies. And he has been at this a long time so it is worth your time to read his blog about what does and doesn’t work. Believe me, he has done it all…..personal appearances, library mailings, book signings, advertisements, etc. And what does he say works? Luck and perseverance (combined with some ability).
Luck comes from the fact that it is very hard to predict what the “public” is interested in at the moment. Sex and dogs always seems to sell well. Thrillers and romance and apocalyptic are proven genres. But with over 1,600,000 current eBooks being marketed what will make yours sell?
Take the time to read his blog: http://www.jakonrath.blogspot.com/2011/05/what-works-promo-for-ebooks.html You will see from his experiences that there is no one way. There is no magic answer. It can’t be defined as 3 tweets per day and one blog per week. He even says sales fluctuate no matter what he does and do not even respond necessarily to a large publicity event. So read his blog and be inspired. If you really want to be a successful writer you have to be in for the long run, and continually working at all aspects, including publicizing.